Product Designer (UX/UI). I create useful digital products.


Research, prototyping, and user-centered design, backed by a software engineering background.

Open to remote and hybrid roles

Santiago, Dominican Republic

12+ years working in digital products

Systems used at a national scale

Banking, public health, energy, and education

01 — CASE STUDIES

02 — HOW I WORK

Came to design
through code.

I graduated with a degree in Computer Science and worked as an analyst, tester, and developer before moving into design. That background changes two things: how I communicate with development teams, and what I consider a reasonable design decision within technical constraints.

I start with research. Not because it is a mandatory step in a process, but because decisions that cannot be explained tend to get reversed in the first difficult meeting.

And I document as I design. In my most recent project, I centralized the entire discovery process in Confluence, so the team could trace the reasoning behind each decision months later.

03 — ABOUT MARTHA

I'm a Product Designer with a software engineering background. I started in 2013 working on software development projects at the University of Informatics Sciences in Havana, under a training contract while completing my degree, and stayed on as an employee after graduating in 2016.

I came to design through engineering. I led IoT and industrial automation projects, and along the way I realized that what interested me most wasn't the system itself, but the person who had to use it. In 2021, I moved to the Dominican Republic, and since then I've worked across public health, energy, and banking.

At different points, I've been the only designer in a company, and I've also worked as part of a design duo. I've mentored junior designers and learned from peers at the same level. In my last team, my colleague taught me about cross-platform visual design while I taught him how to articulate UX decisions.

Outside of work, I spend time with my family, cook, and make soap. All three have more to do with design than they might seem.

04 — EXPERIENCE

Career

Sep 2025 - Present

UX Designer (Consultant)

Asociación Cibao de Ahorros y Préstamos · Santiago, DR · Hybrid

Qualitative and quantitative research for the digitization of banking products, as part of the product team for a Digital Debit Card. Discovery through field interviews, surveys, and usability testing with Maze, with direct presentations to key stakeholders.

Redesigned the product application flow —originally available only to non-customers— reducing steps and friction while expanding eligibility to existing bank customers. Reviewed applicable banking regulations and their implications for the design.

Sep 2025 - Present

UX Designer (Consultant)

Asociación Cibao de Ahorros y Préstamos · Santiago, DR · Hybrid

Qualitative and quantitative research for the digitization of banking products, as part of the product team for a Digital Debit Card. Discovery through field interviews, surveys, and usability testing with Maze, with direct presentations to key stakeholders.

Redesigned the product application flow —originally available only to non-customers— reducing steps and friction while expanding eligibility to existing bank customers. Reviewed applicable banking regulations and their implications for the design.

Agu 2024 — Jul 2025

UX/UI Designer

Hytech Nexo · Santiago, DR · On-site

Designed and redesigned products within GIZMO, the company's proprietary application ecosystem, based on interviews, surveys, and competitive analysis. Prototyped alongside executives and coordinated implementation with front-end and back-end teams.

Worked closely with a UI-focused designer, complementing UX research and decision-making with UI design and cross-platform visual design.

Ago 2024 — Jul 2025

UX/UI Designer

Hytech Nexo · Santiago, DR · On-site

Designed and redesigned products within GIZMO, the company's proprietary application ecosystem, based on interviews, surveys, and competitive analysis. Prototyped alongside executives and coordinated implementation with front-end and back-end teams.

Worked closely with a UI-focused designer, complementing UX research and decision-making with UI design and cross-platform visual design.

Oct 2021 — Mar 2024

UX Designer

Intellisys D. Corp · Santiago, DR · Hybrid

I was the company's only UX/UI designer for much of my time there. I led the design of VacúnateRD —digital vaccination certificates, registration and appointment applications, and vaccination centers— for the Dominican Republic's national vaccination system.

Analyzed focus groups and field-recorded usability tests in El Salvador for Galenus AI, translating qualitative findings into insights that helped align AI-generated reports with the actual format used by hospitals in the country. Designed flows, wireframes, and interactions for SkillsCharting, and mentored a junior designer on the tuHospital project.

Oct 2021 — Mar 2024

UX Designer

Intellisys D. Corp · Santiago, DR · Hybrid

I was the company's only UX/UI designer for much of my time there. I led the design of VacúnateRD —digital vaccination certificates, registration and appointment applications, and vaccination centers— for the Dominican Republic's national vaccination system.

Analyzed focus groups and field-recorded usability tests in El Salvador for Galenus AI, translating qualitative findings into insights that helped align AI-generated reports with the actual format used by hospitals in the country. Designed flows, wireframes, and interactions for SkillsCharting, and mentored a junior designer on the tuHospital project.

Nov 2018 — Sep 2021

Marketing Advisor & UI Architect

University of Informatics Sciences · Havana, Cuba

Designed the interface and marketing strategy for Arex 2.0 and 3.0, a SCADA system for industrial process control. Led the center's Organizational Intelligence group.

Nov 2018 — Sep 2021

Marketing Advisor & UI Architect

University of Informatics Sciences · Havana, Cuba

Designed the interface and marketing strategy for Arex 2.0 and 3.0, a SCADA system for industrial process control. Led the center's Organizational Intelligence group.

Jul 2013 — Nov 2018

Project Lead, Analyst & Developer

University of Informatics Sciences · Havana, Cuba

Joined production software projects in 2013 under a training contract while completing my degree in Computer Science, and continued as an employee after graduating in 2016.

Led the “Web Física” project, based on Beacon devices, which received the Most Innovative Technology award at CEDIN 2017 and was presented as lead author at three international conferences. Also worked as an analyst and developer on SI-MINCEX, an intranet for Cuba's Ministry of Foreign Trade.

Jul 2013 — Nov 2018

Project Lead, Analyst & Developer

University of Informatics Sciences · Havana, Cuba

Joined production software projects in 2013 under a training contract while completing my degree in Computer Science, and continued as an employee after graduating in 2016.

Led the “Web Física” project, based on Beacon devices, which received the Most Innovative Technology award at CEDIN 2017 and was presented as lead author at three international conferences. Also worked as an analyst and developer on SI-MINCEX, an intranet for Cuba's Ministry of Foreign Trade.

05 — CONTACT

Let's talk

I'm open to product roles on teams that value research as part of the design process, not as a box to check beforehand.

05 — CONTACT

Let's talk

I'm open to product roles on teams that value research as part of the design process, not as a box to check beforehand.

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